Sustainable Development


The Global Transformation

The information in this brochure is organized in such a way that it is factual (and immutable) and easy to glean with a cursory glance. But also, there is hours and hours of substantive depth and revelations if the basic skeleton is compelling enough to induce the reader to inquire further. Committed patriots should look at every link and read every article. “WE” are the one’s that are here because of our commitment to save our country…so it is incumbent upon us to be the experts so we can in turn lead others into opening their eyes! We cannot save this country by continuing to fail to recognize where the real problem lies and then being endlessly distracted by the comparative superfluous.

We need to be aware of what is driving ALL this policy so we can begin to cut the head off the snake. We need to make sure those candidates whom we think will change Washington in 2010 understand what is REALLY going on…otherwise what success could they possibly have?

This is why I did the handbook. Understanding Agenda 21; (and how the processes to circumvent treaty’s and still engage in international law are really working); identifies entirely the problem–for Health Care, Cap and Trade, Codex Alimentarius, etc etc…they are all part of Agenda 21. Now we need to make EVERYONE aware so each has the ‘big picture’. It is essential that our candidates are aware, otherwise there is nothing they can really do.

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“We are five days away from fundamentally transforming the United States of America.” — Barack Obama, October 30, 2008

“The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary.” — H.L. Mencken (1918)

“Our job is to give people not what they want, but what we decide they ought to have.” — Richard Salent, Former President CBS News.

“News is what someone wants to suppress. Everything else is advertising”. — former NBC news President Rubin Frank

If your partner were to come home one evening and announce to you that he/she is 5 days away from radically transforming you, would it be reasonable to ask a few questions, such as: Why? Into what? How are you going to do it? Who is going to transform me? How radically will I be transformed? What will it cost? What benefit will it have? Will it hurt? (Are you related to Lorraine Bobbitt?)

We are standing on the precipice of destruction, teetering unbalanced on one toe while inebriated, with the crevasse of unfathomable darkness looming menacingly below. We are about to plunge into an abyss from which there will be little hope of return. It will hurt! Both Liberals and Conservatives alike are united in their obliviousness to what is really transpiring, and what the outcome will be. Similarly, both the Left and the Right will equally suffocate when the coffin lid on America shuts tight. The radical transformation of America is completely bi-partisan in its cold neutrality.

I do not mean to be disparaging to either the Left or Right, but it becomes discouraging to see how the Left cheers the current Administration while unaware of the truth; and how the Right is easily distracted as they embroil themselves in ferreting out meaning contained within each piece of new legislation. Individuals from both sides of the fence are failing to glean the bigger picture that provides the context from which all this legislation flows. It is not that what the Conservatives are uncovering is in any way false, it is only that it is just fragments of a much bigger picture. If we continue to fail to recognize where the battlefield is, there is little hope of winning the war.

Before delving into the subject at hand, I must dispel one false hope that many Conservatives have. The biggest delusion I see my fellow Conservatives engaged in is the hope that if Obama is proved ineligible to hold office that we can then take our country back. Although I think it is important to resolve this issue, its resolution will not in any way affect the course we are on. Certainly, any laws that have been signed into being by an illegitimate President can be repealed, but this means only that the Health Care Bill (as of this writing) can be abolished. Our problems are much greater than this, with tentacles that have infested our Society and are about to choke the life out of our nation.

The international mantra that is the drive behind re-shaping the world is ‘man-made climate change’. The ‘green revolution’ has pervaded every level of our Society and there is not a day that goes by that we are not bombarded with advertisements touting how environmentally friendly some product is, or how ecologically responsible some corporation is. Its nauseating.

I am neither a Geologist nor a Climatologist, so as I pour through all the scientific arguments I must admit that I cannot confer credibility with absolutism upon either side of the debate.  However, I can ask if this ‘climate-change’ is being used as an excuse to foist a political agenda?

There have been numerous publications and statements made that certainly reveal the intent to create a crisis so that the Elitists can step in and tender their solution.

“The common enemy of humanity is man.
In searching for a new enemy to unite us, we came up
with the idea that pollution, the threat of global warming,
water shortages, famine and the like would fit the bill. All these
dangers are caused by human intervention, and it is only through
changed attitudes and behavior that they can be overcome.
The real enemy then, is humanity itself.”

Club of Rome-premier environmental think-tank,consultants to the United Nations

“We’ve got to ride this global warming issue.
Even if the theory of global warming is wrong,
we will be doing the right thing in terms of
economic and environmental policy.”

Timothy Wirth, President of the UN Foundation

“Adopting a central organizing principle…
means embarking on an all-out effort to use every
policy and program, every law and institution…
to halt the destruction of the environment.”

Al Gore-Earth in the Balance, member of Club of Rome, co-founder of Generations Investment Fund

Effective execution of Agenda 21 will require a profound
reorientation of all human society, unlike anything the world
has ever experienced – a major shift in the priorities of both
governments and individuals and an unprecedented
redeployment of human and financial resources. This shift
will demand that a concern for the environmental consequences
of every human action be integrated into individual and
collective decision-making at every level.

UN Agenda 21(signed by G.H. Bush, 1992)

This has been just a small sampling of many similar quotes,  to read more click [here].  For a list of references to all quotes, click [here].

If you are a functional human being in possession of a modicum of intellect, it should be glaringly obvious that something nefarious is afoot.  It may come as a surprise to many that revenues from Cap and Trade have already been accounted for in the 2012 budget. The Elite Class has had a plan in the hopper for some time now, and it is rapidly coming to fruition.  The universal acceptance of Agenda 21 has ushered in this new era, and just by giving a cursory glance over the 40 chapter titles that comprise Agenda 21 would reveal the depth of this Master Plan.

Never heard of Agenda 21?  Perhaps you have heard the words ‘sustainable’, ‘smart growth’, ‘social justice’, ‘biological equity’, and a plethora of similar words that have pervaded our societal lexicon.  Whenever you hear such words realize they are derivatives of Agenda 21.   Enclosed below is a description of Agenda 21 taken from the Johannesburg Summit of 2002.

This meeting will review progress in implementing Agenda 21, the plan of action for sustainable development that was agreed in Rio, and develop a plan for the further implementation of sustainable development policies and programmes worldwide. Secretary-General Kofi Annan has identified five themes for particular attention at the Summit: water, energy, health, agriculture and biodiversity. These are critical areas for long-term development, involving complex interactions among economic, social and environmental factors and involving different sectors, organizations and disciplines. Those issues, together with population and poverty, and the relationships among them, are the focus of the material collected here.
Agenda 21 is the blueprint for globalization and is the precursor to all legislation, taxes, and regulations you see coming out of Washington.  It is the vehicle by which the Master Class has found its Utopian dream of absolute control over you while simultaneously raping the world of all its wealth.  Power and money.  Since its inception in 1992, they have held 18 annual meetings.  Between May 3-14th of 2010 they held another meeting in NYC.  In attendance were all 50 signatory nations and representatives from 2,146 CSO’s (Civil Society Organizations, which are NGO’s that are accredited by the United Nations to have consultative status).  Want to know when America as you know it is coming to an end?  Well, that information is well documented too, and is known as the Marrakech Transition Process.  It may be comforting to some to know they have a life plan.  Unfortunately, it is being planned by someone else.
Do not let the noble sounding drivel of Agenda 21 fool you-remember, this is all steeped in the contrived notion that your presence on earth is contributing to cataclysmic climate change; authored by the elitists.  This Elite Class is comprised of internationalists from the financial world, media moguls, powerful politicians, upper echelon military, and multinational CEO’s.  Regardless their country of origin, they fail to see the world as you and I might see it, because they play ball on a global field.  Where we see regions of national sovereignty, they see only potential markets to be exploited.  Where we see individuals trying to lead their lives, they see us as merely insects to be squeezed for every last ounce of juice they can wring out of us.

An example that lends veracity to the bold statements made above is the creation of the Chicago Climate Exchange (CCX). All of the usual global elitists got together (either directly or indirectly) to form a company that is going to capitalize on regulations that will be levied against all persons and companies via Cap and Trade.  This bill has not even been signed into law, yet the company was formed 10 years ago in preparation of what they will do to us.  Al Gore has set up his company, Generations Investment Management that is poised to profit from the re-distribution of wealth.  The following is taken directly off his website:

According to some experts, the Base of the Pyramid is an untapped market opportunity of $13 trillion in annual sales as well as significant invisible assets.

I am baffled that no seems to have put together what should be the most alarming 2 pieces of information ever announced:  Just as Generations Investment Management states they anticipate $13 trillion in annual sales, the Chicago Climate Exchange announced that they expect $10 trillion in annual sales.  The worlds entire annual GDP is $69 trillion.  The United States annual GDP is $17 trillion. What they are saying is that just these two companies alone plan on capturing 33% of the worlds entire wealth!

The Elitists behind the theoretical development of these political platforms are Maurice Strong, David Rockefeller, Al Gore, Mikhail Gorbachev, Robert Muller, George Soros, and about 100 others that will always appear on boards of various NGO’s (non-government organizations).  Although I can trace these individuals to connections with apprx. 1,800 other organizations, they all sit on the Board of the Club of Rome.  These names will repeat themselves as you start sifting through each and every one of these organizations. For an in-depth look at the people and organizations, click [here].

For example, it is interesting to note that the Trilateral CommissionThe Council on Foreign RelationsThe Rockefeller Foundation, and the Club of Rome were all founded by David Rockefeller.  It is also interesting to note that all these organizations and the plethora of their alliances all carry the same message, and all have the usual people associated with them.

The collaborative efforts of these CSO’s work to shape policy. Maurice Strong is founder of the Earth Council Alliance, and is responsible for writing policy underlying the Kyoto Treaty, the Rio Earth Summit, and the Earth Charter Initiative.  The Club of Rome (via the collaborative efforts of all their different alliances), put together Agenda 21, adopted by the United Nations and signed by G.H. Bush in 1992.  The Earth Charter Initiative is a global curriculum for the re-education of our children, adopted by UNESCO and signed by G.W. Bush in 2000.

Have you ever wondered where the 1.2 trillion dollars funneled through the IMF goes? What about annual payment of 46 billion dollars paid out via the Millennium Accords and Global Poverty Act?  Much of it is given to these NGO’s in the form of grants. The recent Health Care Bill had 159 such grants embedded in it. Your money is being used to dig your own grave with.

I cannot fully expose the labyrinthine corridors of corruption in a singular accounting, but it is vitally important you begin to understand the depth of the ruse being foisted upon us.  We cannot fight these powers, but we can hold our elected officials feet to the fire and have them resolve this mess.  The 2010 elections are going to be the most important event in your lifetime.  We need a supermajority in the House, and those individuals must be willing to not only restore our country through Constitutional leadership, but they must also be aware of the corruption being foisted upon us and honor-bound to fight our fight!  We cannot hold them accountable unless we ourselves are knowledgeable as to where exactly the problem exists.

Recommended Reading:

Links to NGO’s and their Masters
Understanding NGO’s
Exposing the Club of Rome
Local Government for Sustainability

Everyone knows what a lobbyist is, but do you know what an “Adviser” is in Washington, D.C.? No matter whom we elect, no matter the person or party, if we don’t shine the light on who really is writing policy, we are in for a rude awakening.

The acronym NGO stands for Non-Governmental Organization. While NGOs go back to the early 1900s, the phrase “non-governmental organization” came into its current use with the United Nations Organization in 1945. It is in Article 71 of Chapter 10 of the United Nations Charter. It established a consultative role for organizations which are neither governments nor member states. There is a conscious effort to replace the term NGO with a more politically-correct term — Civil Society Organization or CSO.

There is a major difference:

  • NGO may apply to any non-profit organization.
  • CSO designation applies only to those NGOs that are accredited by the United Nations and hold “consultative status” throughThe Economic and Social Council (ECOSOC)

(For-profit companies and organizations can also be accredited, but we are only writing of NGOs here.)

According to Our Global Neighborhood, the official report of the UN-funded Commission on Global Governance, published in 1995, there were 28,900 international NGOs worldwide and hundreds of thousands of national NGOs. As of late 1994, only 980 were officially “accredited” by the UN’s Economic and Social Council (ECOSOC). However, these 980 accredited NGOs are affiliated with tens of thousands more NGOs in virtually every nation on earth. By virtue of their affiliation with accredited NGOs, these NGOs constitute what the UN describes as CSOs.

Non UN-accredited NGOs are described by globalists as “populist organizations” and the globalist feel that these organizations can upset and even destroy the work of decades of their deliberations in a short period of time. That is the potential of the “Tea Party” grass roots movement currently on the rise in the United States.

Here is some background to aid in understanding CSOs. There are two levels of accreditation:

  • Accreditation by ECOSOC confers what is called “consultative” status.
  • Accreditation by a subsidiary organization of ECOSOC authorizes “observer” status at a specific UN conference or event.

For a current list and locations of CSOs with consultative status go to: http://esango.un.org/irene/index.html

An example of the power of “observer” status was seen at the 1992 Earth Summit in Rio de Janiero. Of the more than 8,000 NGOs represented at the NGO Forum held the week before the Earth Summit, 1,400 NGOs were accredited as “observers.”

NGOs with “consultative” and “observer” status are responsible for the following:

  • Development of the global agenda, i.e., Agenda 21.
  • Enactment of the policies at the international level.
  • Converting international policy into national laws and regulations.
  • Implementing the new policies, laws, and regulations on the ground.

History

The modern NGO story begins with the creation of the United Nations. One month after the UN Charter went into force, Julian Huxley signed the document that created the United Nations Education, Scientific, and Cultural Organization, the well-known UNESCO.

Two years later, the same Julian Huxley was instrumental in creating the International Union for the Conservation of Nature or IUCN. The IUCN consolidated the work of the British Fauna and Flora Preservation Society with other conservation groups that worked throughout the British Empire and aligned its work with the activities of UNESCO.

(For a brief discussion of the nature of NGO leaders, see: http://sovereignty.net/p/ngo/ngotut.htm)

To increase funding for its work, the IUCN created another, more public organization called the World Wildlife Fund or WWF in 1961. It was headed by Prince Philip.

During the 1960s, the IUCN lobbied the UN General Assembly to create a new status for NGOs. Resolution 1296, adopted in 1968, grants “consultative” status to NGOs. The IUCN is accredited with six UN organizations.

In 1982, the IUCN and WWF worked together to create still another NGO called the World Resources Institute (WRI). Russell Train, then-President of the WWF-USA, amassed $25 million in grants to create the World Resources Institute or WRI. He selected Gustave Speth, co-founder of the Natural Resources Defense Council (NRDC) as its first President. This triumvirate, consisting of the IUCN, WWF and WRI, is the driving force behind the rise of NGO influence at the UN and around the world.

The IUCN’s current membership includes: 92 international NGOs; 753 national NGOs; 29 affiliates; 80 state agencies; 93 government agencies with state members; and 23 government agencies without state members.

The U.S. State Department contributes more than $1 million per year to this NGO. President Clinton issued Executive Order #12986 which grants this NGO certain diplomatic “privileges and immunities.”

WWF funding in the USA is interesting. The WWF reported 1995 income in the USA to be $138,874,116 and assets at $62,558,896. In recent years the WWF’s take increased:

  • In 2003 it was $370,245,000
  • In 2004 it was $468,889,000
  • In 2005 it was $499,629,000
  • In 2006 it was $549,827,000
  • In 2007 it was $663,193,000
  • That totals $2,551,783,000

WWF’s take in 2008 was not quite as good. They switched their accounting to Euros, in place of dollars and took in €447,251,000. That’s roughly $584,000,000.

Their total income since 2003 is just over $3.1 billion (this does not include 2009).

Note that the WWF took €73,938,000 ($104,320,000) in 2007 and €76,930,000 ($108,856,000) in 2008 from ‘Governments and Aid Agencies.’

The WRI is perhaps the world’s most influential think-tank. It produces the so-called scientific foundation for the global agenda and coordinates much of the activity of affiliated NGOs as well. Maurice Strong has been or is currently a director or officer of each of these NGOs.

These three NGOs, IUCN, WWF and WRI, in concert with the United Nations Environment Program (UNEP), jointly published thedocuments from which the global agenda was developed. These documents include:

  • World Conservation Strategy, published in 1980 by UNEP, IUCN, and WWF.
  • Caring for the Earth, published in 1991 by UNEP, IUCN, and WWF.
  • Global Biodiversity Strategy, published in 1992 by UNEP, IUCN, and WRI.
  • Global Biodiversity Assessment, published in 1995 by UNEP, coordinated by WRI.

From these foundational works come such policy documents as:

  • The Convention on Biological Diversity
  • The Framework Convention on Climate Change
  • Agenda 21

NGOs play two vital roles in implementing the policies that are developed by the triumvirate:

  • The ideas are first hammered into policy statements that are adopted by an official UN body.
  • Then the policies are translated into practice on the ground.

NGOs fulfill both of these functions.

Writing in the January/February, 1997 issue of Foreign Affairs, the journal of the Council on Foreign Relations, Jessica Mathews wrote:

  • “NGOs set the original goal of negotiating an agreement to control greenhouse gases. They proposed most of its structure and content, and lobbied and mobilized public pressure to force through a pact that virtually no one else thought possible when the talks began.”
  • “More members of NGOs served on government delegations than ever before, and they penetrated deeply into official decision-making. They were allowed to attend the small working group meetings where the real decisions in international negotiations are made. The tiny nation of Vanuatu turned its delegation over to an NGO with expertise in international law, a group based in London and funded by an American foundation. Thus it made itself and other sea-level island states major players in the fight to control global warming.”
  • “As a result, delegates completed the framework of a global climate accord in the blink of a diplomat’s eye—16 months—over the opposition of the three energy superpowers, the United States, Russia, and Saudi Arabia.”

In this article, Jessica Mathews is referring to NGO involvement that lead up to the 1992 Earth Summit in Rio. This is just one example: NGOs swarm to and are deeply involved in virtually every conference arranged by the United Nations.

Agenda promoters want you to believe NGO activity is spontaneous as is involvement of CSOs. However, NGO activity is organized and meticulously coordinated by the triumvirate.

NGOs organize into coalitions. Three of the more important coalitions are:

Each of these coalitions is made up of hundreds of NGOs scattered around the world. They are connected by the internet.

With a substantial grant from the Tides Foundation, the Institute for Global Communications (IGC) joined forces with theAssociation for Progressive Communications (APC) in the mid 1980s to form an Internet site, http://www.igc.org which continually morphs into ever-changing affiliate groups. The site became the communications hub for 50,000 NGOs in 133 countries, and reaches tens of millions on the Internet. This specialized NGO has contracts with the UN to provide communication services for UN meetings around the world.

The President’s Council on Sustainable Development, created by President Clinton used this NGO website to disseminate information about its work. To a very large extent, it is responsible for the increased effectiveness of NGOs during the last decade.

Publications are important tools that NGOs provide to delegates at UN conferences. One publication titled ECO, has been published by NGOs at every UN meeting since the first Earth Summit in 1972. (It’s found at: http://www.climatenetwork.org.) At the recent global warming negotiations in Geneva, ECO listed nineteen staffers and thanked its funders which included:

  • The Environment Ministries of Sweden, Germany, and the Netherlands
  • Rent-a-Mac
  • EuroFax
  • APC

Another publication, published sporadically and titled Earth Negotiations Bulletin, was published from March, 1993 to March, 1994 by the International Institute for Sustainable Development in Winnipeg. It cost $530,000 of which $279,550 came directly from Canadian taxpayers.

The activities of these NGOs are coordinated through the World Resources Institute which uses their publication titled The NGO Networker. Each coalition has its own coordinating mechanism.

For example, CITNET publishes a newsletter which lists administrative offices in California and a UN Liaison Office in New York, and proclaims that it is a Tides Foundation project. Its internet address is: http://igc.apc.org. Some of the organizations included in this coalition are:

  • The Sierra Club
  • Faith in Action
  • The Humane Society of the United States
  • Greenpeace International
  • The IUCN
  • Friends of the Earth
  • Second Nature
  • The Earth Council (Maurice Strong’s newest NGO)
  • World Resources Institute
  • and many others

One function of these NGOs is to urge their members to support specific policy measures as they are presented to Congress. Because they hold “consultative” status they are contractually required to support any item that is presented to them from their peers. They are also required to support individual candidates who support the overall agenda. The Sierra Club was deeply involved in the 1996 Congressional elections spending millions of dollars in support of candidates friendly to their cause.

Here’s how they are affecting Congress:

  • The Federal Government has been accepting UN promoted policies through advisory committees.
  • These committees are set up to gull the public into thinking that they themselves are involved in Federal decision-making.

In response to the growing number of advisory committees, Congress enacted the Federal Advisory Committee Act (FACA). It established guidelines under which all Federal advisory committees must operate. The number of advisory committees is carefully managed, ensuring that committees are only established when essential to the attainment of clearly defined Executive Branch priorities.

What has transpired since 1972, is that only organizations, businesses, NGOs, or employees of these organizations who hold “consultative” status with ECOSOC are “Registered” to be hired as an Adviser to a Congressional Committee. According to a recent government report, there are no organizations, businesses, or NGOs who represent American Citizens’ interests on this list.

When a Congressional Committee or Federal Agency needs an Advisory Committee, they can only pick from those registered with the Federal Interagency Databases Online (FIDO GOV Database). There are about 1,000 of them listed at:http://www.fido.gov/facadatabase. This means that the NGOs that compile this data base are determining where the money is spent.

Funding:

The underlying coordination of NGO activity is driven by the funding sources. The Environmental Grantmakers Association (EGA) is an informal association of more than 120 foundations and businesses assembled by the Rockefeller Foundation. The EGA meets annually to decide which NGOs and which projects will be funded. Annual grants to NGOs through this organization are estimated to be in the range of $500,000,000.

The federal government also funds NGOs. During a recent eighteen-month period the Department of Interior awarded grants totaling $242,000,000 to more than 800 NGOs.

Even more money comes from the UN. According to the 1996 First Quarter Report of the Global Environment Facility (GEF), a total of $2.3 billion was spent on global warming projects. Most went to accredited NGOs around the world. The report identified thirty-nine such projects which were coordinated by the IUCN, the WWF, or the WRI worth a total of $350 million.

These NGOs are funded to achieve specific objectives. The Tides Foundation operates an “Incubator Program.” This program creates new NGOs to perform specialized tasks. The Environmental Working Group is one such program. Among its tasks is a project called The Clearinghouse for Environmental Research. One of its functions is to identify “populist organizations” that oppose the global agenda and attempt to discredit those organizations.

Another organization created in 1992 is The Greater Ecosystem Alliance. It was created for the purpose of generating public acceptance of the idea of ecosystem management in the Northwest, specifically, to introduce the concept of the Wildlands Project. The Wildlands Project was subsequently renamed the Wildlands Network. See: http://www.twp.org/

Every community has one or more such NGOs. They often consist of only two or three professionals funded by a foundation such as The Tides Foundation. They are placed in a community to build public support for some component of the international agenda.

Currently, Sustainable Communities are the hot item. NGOs have been dispatched to targeted communities to develop what they often call “visioning councils.” They are eligible for federal grants to develop a community plan for a Sustainable Community. The criteria for a Sustainable Community comes directly from Agenda 21. It was adopted in Rio de Janeiro, Americanized by The President’s Council on Sustainable Development, and designed to translate international policy into local ordinances and state and federal law.

NGOs in the Future

The power gained by NGOs in the recent past is nothing compared to what they have planned for the future. At Habitat II, UN Rule 61 gave accredited NGOs full participation in negotiating sessions with official delegates. Our Global Neighborhood recommends the creation of a new Assembly of the People. It is to consist of 300-to-600 representatives of accredited NGOs. The Assembly will meet annually before the UN General Assembly meeting to provide ideas and information to the official delegates on the next steps to implement Agenda 21 policies.

Another new UN entity being recommended is a Petitions Council. The Petitions Council would be a small council of representatives from accredited NGOs whose job would be to receive petitions of non-compliance from NGOs on the ground. The UN calls this an early warning system. Petitions would be screened by the council and forwarded to the appropriate UN organization for enforcement action.

Another recommendation is to restructure the UN Trusteeship Council to be governed by representatives from accredited NGOs. They would have “trusteeship” over the global commons. This is defined to be:

“The atmosphere, outer space, oceans beyond national jurisdiction, and the related environment and life-support systems that contribute to the support of human life.”

NGOs provide the interface between globalists and the rest of society. NGOs not affiliated with an accredited NGO, which confers CSO status, are discredited, discounted, and labeled as populist activists. Every CSO-NGO is empowered by a funding source that pays for a specific function designed to advance a broader agenda. The funding source, whether public or private, works to advance an agenda that is coordinated by, and developed through, the NGO triumvirate working with UN agencies and national governments.

As the NGOs see it, the result is phenomenal effectiveness at influencing policy at the international, national, and local levels. They believe that their effectiveness will increase.